Don’t expect Apple’s Siri to get markedly better until 2025

Two-time U.S. Open champion Bryson DeChambeau earlier this year attempted to break par with Apple’s Siri as his caddie

Many “Apple Intelligence” features won’t be ready until 2025 – and in languages other than American English years later – including many of the biggest improvements to Siri.

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[B]ecause the devices need to be manufactured and equipped with the operating system weeks in advance, the features need to be complete by mid-August.

It’s clear that many of the AI features won’t be ready in time. Several employees involved in Apple Intelligence’s development have told Power On that a subset of the service won’t launch until next year.

That includes major enhancements to Apple’s Siri digital assistant — a big part of the WWDC presentation.

These upgrades likely won’t be coming until 2025:

• Siri will have the ability to find things on your devices based on context and take action. Apple demonstrated this during the keynote: A person asks a question about when her mom’s flight is landing, and Siri figures it out based on previous text conversations and emails. Siri also could pull up a podcast sent by a spouse last week or access a document emailed by your colleague earlier that day — all in response to simple commands.

• There will be semantic indexing, which helps Siri understand the context of your on-device content and personal data.

• Siri will be able to precisely control your device and applications. For instance, you could ask Siri to show photos of a certain friend wearing a red jacket, then tell Siri to edit the photo and send it in an email or attach it to a document. Or you could ask Siri to summarize a meeting and then text that recap to a colleague.

• Finally, there’s on-screen awareness, which means that Siri can understand what you are doing on your device at any given moment and take action. For example, if you’re texting with a friend about LeBron James, you’ll be able to ask, “How many points did he score last night?” and get an answer.

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MacDailyNews Take: So, prepare for Siri to get incrementally better in the fall – Gurman reports that Siri “will boast a slick new interface and be able to carry on a more natural conversation. Siri also will better understand users — even when they misspeak — and have greater knowledge of Apple products. And there’s an enhanced Type to Siri option for entering queries by text rather than speaking them” – but, we’ll have to wait for the real improvements to slowly roll out in 2025 and beyond.

Again, as we reported over two months ago (and were castigated in some parts for reporting the truth):

Apple was caught flat-footed, due to a lack of vision on the part of leadership. They were, uh, focused elsewhere. Apple’s traditional data center network is not fit for generative AI. It will take years and billions of dollars to catch up just to where GenAI leaders (OpenAI, Microsoft, Alphabet, etc.) are today.

So, the only solution is to partner with a [Google, OpenAI, Baidu, etc.] for the real GenAI stuff while pretending (marketing) really hard that some on-device AI Apple has whipped up in a few months is “insanely great Apple innovation” that’s at the heart of Apple’s 2024’s AI announcements when it’s really just an adjunct… Watch Apple make a big show of its on-device AI at WWDC and run many ads touting it from June onwards.

Apple hopes to buy time for the data center buildouts and investments that will be required for them to someday own their own AI technology and not have to license it from the likes of [OpenAI].

This is what happens after a decade plus with a caretaker CEO at the helm after he hits the last page of his iteration playbook, yet attempts to stay in the game for too long.

See also:
• Work on Apple Vision Pro began under Steve Jobs – August 23, 2023
• Contrary to popular belief, Steve Jobs knew about Apple Watch – February 13, 2023

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