Apple launches new Mac website to help customers find their ideal Mac
Apple today launched a new Mac website that’s designed to help potential customers find their ideal Mac. Apple’s “Help Me Choose” site asks users a few simple questions and then suggests the best Mac for that customer.
Questions include what the Mac will be used for, necessary day-to-day essentials, info on the user’s creative pursuits, the need for portability, which peripherals will be used, and budget.
Apple’s algorithm for suggesting a Mac takes all of these factors into account, and it doesn’t just present buyers with base configurations. It suggests upgrades to memory and storage that would be useful, and it will also present options if your selected budget is a little flexible.
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MacDailyNews Take: Check out Apple’s new “Help Me Choose” Mac site here.
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