Apple and Meta have held talks about integrating Meta’s generative AI model into Apple Intelligence

Facebook and Instagram parent Meta has held discussions with Apple about integrating Meta Platforms’ generative AI model into Apple Intelligence, The Wall Street Journal reports citing “people familiar with the matter.”

Salvador Rodriguez, Aaron Tilley, and Miles Kruppa for The Wall Street Journal:
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A latecomer to generative AI, Apple has developed its own smaller artificial-intelligence models but has announced it will turn to partners for more complex or specific tasks. When Apple Intelligence was unveiled earlier this month at the company’s Worldwide Developers Conference, OpenAI’s ChatGPT was announced as the company’s first partner.

“We wanted to start with the best,” said Apple software leader Craig Federighi, noting that ChatGPT “represents the best choice for our users today.” He also said Apple wanted to integrate Google’s Gemini as well.

In addition to Google and Meta, AI startups Anthropic and Perplexity also have been in discussions with Apple to bring their generative AI to Apple Intelligence, said people familiar with the talks.

If Apple strikes deals with partners beyond OpenAI, Apple said customers could choose which external AI models they want to use in addition to Apple’s internal systems.

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