EU says Apple violated app developers’ rights, could be fined 10% of revenue

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The European Commission today said it found that Apple is violating the Digital Markets Act (DMA) with App Store rules and fees that “prevent app developers from freely steering consumers to alternative channels for offers and content.” The commission “informed Apple of its preliminary view” that the company is violating the law, the regulator announced.

This starts a process in which Apple has the right to examine documents in the commission’s investigation file and reply in writing to the findings. There is a March 2025 deadline for the commission to make a final ruling.

The commission noted that it “can impose fines up to 10 percent of the gatekeeper’s total worldwide turnover,” or up to 20 percent for repeat infringements. For “systematic infringements,” the European regulator could respond by requiring “a gatekeeper to sell a business or parts of it, or banning the gatekeeper from acquisitions of additional services related to the systemic non-compliance.”