iPad sales in the US dipped 8.8% annually in the first quarter

Apple’s iPads saw an annual sales decline of 8.8% from the first quarter of 2023 to the first quarter of 2024, according to new data from Canalys. 

However, almost all tablet makers saw a decline (except Samsung had 2% growth). In fact, the iPad’s decline was the least, with Amazon seeing a fall of 21.5%, and Microsoft getting a 30.1% drop.

Apple is still the top tablet brand in the US with 50.8% on sales of 4.9 million iPads in the first quarter of 2024. That compares with sales of 1.8 million iPads in the first quarter of 2023 — so Apple’s market share actually rose 0.85 annually.

The other tablet manufactures, and their market share, in the US are: Samsung (18.5%), Amazon (16.5%), TCL (4%), and Microsoft (2.7%).

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