Apple’s China iPhone shipments up 40% in May

iPhone 15 Pro Max

Apple’s iPhone shipments in China rose 40% in May. iPhone shipments began bouncing back around March, and surging more than 50% in April. Apple’s Chinese resellers have been cutting prices since the start of 2024, in deals extending into the pivotal June 18th shopping festival.

Gao Yuan and Jessica Sui for Bloomberg News:

Smartphone shipments climbed more than 13% but foreign brands — of which Apple comprises the vast majority — grew almost four times faster, according to Bloomberg News calculations off official data. Foreign smartphones accounted for just over 5 million units of the total, the latest figures from the China Academy of Information and Communications Technology showed.

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