In-app subscriptions continue to grow, despite consumer fatigue
The in-app subscription market continues to grow, according to a new report, despite increasing consumer fatigue with the trend to turn everything into a recurring payment. Surprisingly, the most common subscription model is reportedly now a weekly one.
The switch from buying apps outright to paying for them on a subscription basis has been one of the biggest trends over the past 5-10 years – and one of the most controversial …
