Taboola to sell ads for Apple News and Apple Stocks apps
Ad tech giant Taboola has struck a deal with Apple to power native advertising within the Apple News and Apple Stocks apps, Axios citing Taboola founder and CEO Adam Singolda.
Taboola’s effort to build trust with Apple across its various teams and stakeholders was “a multiyear process,’” Singolda said.
The deal is also a recognition from Apple that growing its ad business will require a serious sales operation — one that, if Apple doesn’t build internally, will need to be outsourced.
Marketing analytics company eMarketer estimates that Apple’s worldwide ad revenues will total $10.34 billion this year.
As an authorized advertising reseller for Apple News and Apple Stocks, Taboola will power native advertising placements within those two apps in every market available.
Both apps are accessible in the U.S., U.K., Canada and Australia and are built in on every iPhone, iPad and Mac.
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MacDailyNews Note: Prior to this deal, NBCUniversal had a multi-year partnership with Apple to be the exclusive ad seller in Apple News and Apple Stocks.
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