Apple Intelligence raises stakes as skeptics turn into bulls
Apple Intelligence is the personal intelligence system for iPhone, iPad, and Mac that combines the power of generative models with personal context to deliver intelligence that’s incredibly useful and relevant.
Apple Intelligence is deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia. It harnesses the power of Apple silicon to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks.
And, with Private Cloud Compute, Apple sets a new standard for privacy in AI, with the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers.
Ryan Vlastelica and Carmen Reinicke for Bloomberg News:
There’s growing consensus among analysts that an iPhone with AI features, unveiled in June, will spur consumers to upgrade their phones after holding onto older models for years, giving Apple a long-awaited rebound in growth. At least five firms have raised their ratings since the event, with Loop Capital the latest to turn bullish in the face of a valuation that has risen to elevated levels.
Apple “is playing it brilliantly” with AI after seeming like it was behind the curve last year, said Igor Tishin, an analyst at Harding Loevner LP who rates Apple a buy. “I don’t know how much monetization there will be in the near term, but beyond the first step, I think AI can help Apple develop tremendous value in years two and three.”
Loop analyst Ananda Baruah agrees, expecting AI to drive a material increase in demand for iPhones. “Apple has an opportunity the next few years to solidify itself as consumer’s Gen AI ‘base camp’ of choice, just as it did for social media 15 years ago with iPhone,” he wrote in a note.
According to Bloomberg Intelligence, more than 40% of Apple’s 800 million-plus smartphone users have iPhone 12 or older devices, while another 27% are using an iPhone 13. Fewer than 10% of current users have phones that can be upgraded to the AI software.
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MacDailyNews Take: The quicker Apple can roll out the full Apple Intelligence feature set shown at WWDC in June, the better!
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