Apple TV+ attempts to rein in budgets on new projects, as The Morning Show season four spends $50 million on cast alone
In a report from Lucas Shaw at Bloomberg, we are hearing yet again that Apple is trying to tighten the purse strings on Apple TV+, if only slightly. The company seemingly wants to shed the image in the industry that it will pay more than rivals, simply because it is cash-rich.
In contrast to the prior streaming boom frenzy, like other streamers, Bloomberg says Apple is being more particular about what projects it greenlights and is exercising more scrutiny over the budgets of its shows. However, the company is still willing to splash out on big titles, and hunts deals with star-studded actors attached. For just one example, cast salaries for The Morning Show season four will reportedly exceed $50 million, with stars Jennifer Aniston and Reese Witherspoon earning more than $2 million per episode, each.
