Alphabet looks to take on Apple TV with ‘Google TV Streamer’ box

Google TV Streamer

Google is moving on from the streaming dongle that plugs into the back of your TV and is looking to take on Apple TV hardware with an upcoming device to be called the “Google TV Streamer.”

Abner Li for 9to5Google:

As seen in images shared with 9to5Google, Google is aiming for a set-top/table-top design that has a slanted, pill-shaped surface. It’s rather wide compared to other streaming boxes, and unclear if it serves any functional purpose.

Two cables — presumably power and HDMI — protrude from the back. Overall, it should have a minimal (height) presence underneath your television.

Meanwhile, the remote looks similar, but is longer. After the D-Pad, you have back and home buttons on the first row. The voice input key is no longer Google Assistant-branded with a generic microphone used instead in a sign of the times. It has a raised bump since the splash of color is used for the home key.

The volume rocker has been moved to the face of the remote instead of the right edge, while you now get a mute button too. Shortcuts for YouTube and Netflix, as well as power and a “Magic”/star shortcut, round things out.

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MacDailyNews Take: Maybe a little competition will light a fire under the collective ass of the Apple TV hardware team. It’s coming up on two long years since the Apple TV 4K (third generation) was released, powered with A15 Bionic chip (5-core CPU with one high efficiency core disabled and 5-core GPU including support for HDR10+).

See also: No new Apple TV hardware is imminent at this time – Mark Gurman – June 3, 2024

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