Adobe exec described hidden pricing strategy as ‘a bit like heroin’

An Adobe exec is quoted as describing its hidden pricing strategy as being “a bit like heroin.” The remark was revealed when the government released its unredacted complaint, which accuses the company of deliberately making it hard to cancel a Creative Cloud subscription.

The exec acknowledged customer anger at the way the company made its contractual terms hard to understand, but said that improving this would result in “taking a big business hit” …

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