Podcasting getting tougher as big names get most of the cash and audience
Podcasting is getting tougher for those who don’t already have a significant following, says a new report, as a few big names take most of the cash and get most of the audience.
Recent data shows that the top 25 podcasts reach almost half of regular US listeners, and the top 100 shows reach more than 60% of the total podcast audience. But it also shows that high-profile deals don’t always work out …
