Disney has “earned” latest streaming price hike, CFO says

Enlarge / A scene from Secret Invasion, a Disney+ exclusive. (credit: Marvel)

Yesterday, The Walt Disney company announced it will soon raise prices for Disney+, Hulu, and ESPN+. Today, it revealed that its streaming business has become profitable for the first time.

So if Disney is starting to make money, why has it decided to jack up prices …again?

Disney says it has “earned” higher prices

On October 17, pricing for ad and ad-free subscriptions to Disney+, Hulu, and ESPN+ will increase by as much as 25 percent, depending on the plan (you can see a breakdown of pricing changes here). The pending price hikes follow price increases for the platforms issued in October 2023 and August 2022.