Elon Musk went judge shopping in ad lawsuit and didn’t get the judge he wanted

Enlarge / Elon Musk speaks at the Satellite Conference and Exhibition on March 9, 2020 in Washington, DC. (credit: Getty Images | Win McNamee )

US District Judge Reed O’Connor today recused himself from Elon Musk’s lawsuit alleging that advertisers targeted X with an illegal boycott.

O’Connor was apparently Musk’s preferred judge in the lawsuit filed last week against the World Federation of Advertisers (WFA) and several large corporations. In order to land O’Connor, the Musk-owned X Corp. sued in the Wichita Falls division of the US District Court for the Northern District of Texas.

O’Connor purchased Tesla stock, a fact that generated controversy in a different X lawsuit that he is still overseeing. He also invested in Unilever, one of the defendants in X’s advertising lawsuit. The Unilever investment appears to be what drove O’Connor’s recusal decision.