Apple collaborates with Kim Kardashian on ‘Beats x Kim’ Beats Studio Pro
Kim Kardashian with ‘Beats x Kim’ Beats Studio Pro units (image: Beats)
Apple subsidiary Beats today announced a second collaboration with Kim Kardashian for Beats Studio Pro, the brand’s iconic over-ear headphone. The all-new “Beats x Kim” will be available for purchase starting at midnight on Thursday, August 15th, at Amazon.com/beatsxkim, Apple.com, and in select Apple retail stores.
The new collaboration reimagines Beats’ flagship over-ear product in three neutral colors inspired by Kardashian’s signature palette: Moon (light), Dune (medium) and Earth (deep). The rich hues coupled with Studio Pro’s sleek design create an elevated listening experience with style in mind.
Kardashian first partnered with Beats in 2022 on a special-edition Beats Fit Pro, which became the brand’s best-selling collaboration and sold out on Apple.com.
“I’m so excited we’re bringing these three popular, chic colors to Beats’ most iconic and advanced headphones,” said Kardashian in a statement. “Beats Studio have always been a fashion statement, so I can’t wait to see how everyone styles them.”
To accompany the launch, Kim Kardashian and late-night TV host Jimmy Fallon teamed up for the official campaign, which featured a humorous competition to determine who would earn the next Beats collaboration. The winner was announced during Kardashian’s appearance on “The Tonight Show Starring Jimmy Fallon” on Thursday.
Beats Studio Pro offers next-level audio fidelity, Active Noise Cancellation and Transparency modes, Personalized Spatial Audio with dynamic head tracking, UltraPlush leather cushions, up to 40 hours of battery life, Lossless Audio via USB-C, and enhanced call performance. It is also compatible with Android phones by downloading the Beats companion app.
MacDailyNews Note: “Beats x Kim” is available for purchase online at Apple.com/beatsxkim in the U.S., Canada, Mexico, U.K., France, Germany, Japan, China, South Korea, Hong Kong, and Thailand for $349.99 (USD) on Thursday, August 15, at 12 a.m. ET / 9 p.m. PT (Wednesday). It is available at Amazon in the U.S., Canada, Mexico, and Japan via Amazon.com/beatsxkim.
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