Google denies report that it’s discontinuing Fitbit products

Enlarge / The Fitbit Sense 2. (credit: Google)

Google is denying a recent report that it is no longer making Fitbit smartwatches. A company spokesperson told Ars Technica today that Google has no current plans to discontinue the Fitbit Sense or Fitbit Versa product lines.

On Sunday, TechRadar published an article titled “RIP Fitbit smartwatches—an end we could see coming a mile away.” The article noted last week’s announcement of the new Google Pixel Watch 3. Notably, the watch from Google, which acquired Fitbit in 2019, gives users free access to the Daily Readiness Score, a feature that previously required a Fitbit Premium subscription (Pixel Watch 3 owners also get six free months of Fitbit Premium). The publication said that Fitbit has been “consigned to wearable history” and reported:

Google quietly confirmed that there would never be another Fitbit Sense or Versa model produced. From now on, Fitbit-branded devices will be relegated to Google’s best fitness trackers: the Fitbit Inspire, Luxe, and Charge ranges. The smartwatch form factor would be exclusively reserved for the Pixel Watch line.

When reached for comment, a Google spokesperson told me that the TechRadar story is “not correct” and shared the following statement: