51% of All Mobile Ads Are Being Displayed on Apple Devices

51% of All Mobile Ads Are Being Displayed on Apple Devices

Apple has again proven its dominance in the global mobile device market; it now has a huge 51% share of voice (SOV) in programmatic advertising. In simpler terms, this means that more than half of all mobile ads are being shown on Apple devices, a 6% increase from last year. But what exactly is SOV? […]

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