Vision Pro will live or die on Apple’s own words: ‘spatial computer’
Apple’s Vision Pro has been available for over half a year. Despite an initial wave of excitement and viral buzz around its launch, these days Vision Pro discourse isn’t very positive. The device’s rumored sales struggles are often highlighted, as are its lack of compelling apps and content. It’s too early to call the Vision Pro a success or flop, but to mark six months, I’d like to explore what the device’s success ultimately hinges on. And I think it all comes down to Apple’s own words: ‘spatial computer.’