AI image-generation company Midjourney says it’s “getting into hardware”

Responding to this meme image of a wizard with an orb from the I.C.E. book Middle-earth: Valar and Maiar, Midjourney’s founder joked that the new hardware form factor might be an orb. (credit: I.C.E.)

Midjourney, a company best known for its robust AI image-generation tool, has publicly announced that it’s “getting into hardware” and has invited job-seekers to apply to join its new hardware division.

The company shared the announcement on its official X account earlier today.

Midjourney founder David Holz previously worked at a hardware company; he was CTO of Leap Motion. A few months ago, he hired Ahmad Abbas,  whom he worked with at Leap Motion. Abbas also worked at Apple for five years as a hardware manager working on the Vision Pro headset. His LinkedIn profile now lists his current title as “Head of Hardware, Midjourney.”