Apple orders over 10% more iPhones than last year ahead of Apple Intelligence debut
Apple Intelligence, which works on iPhone 15 Pro, iPhone 15 Pro Max, and later, unlocks new ways for users to enhance their writing and communicate more effectively. With brand-new systemwide Writing Tools, users can rewrite, proofread, and summarize text nearly everywhere they write, including Mail, Notes, Pages, and third-party apps.
Ahead of the release of Apple Intelligence, Apple is anticipating strong demand for its upcoming AI-powered iPhones, informing suppliers to prepare components for a production run of approximately 88 to 90 million units. This surpasses the initial component orders for last year’s iPhone models, which totaled around 80 million.
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