Apple Is Helping Developers to “Win-Back” Ex-Subscribers

Apple Is Helping Developers to “Win-Back” Ex-Subscribers

Apple has unveiled something new for app developers: the win-back offers. Announced on the Apple Developer site, it will let developers create customized discounts for former subscribers who have canceled their auto-renewable subscriptions. Win-back offers can re-engage users and increase revenue by providing limited-time deals directly on the App Store or through personalized marketing channels. […]

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