Survey reveals robust demand for Apple’s iPhone 16 lineup – Evercore ISI
iPhone 16 and iPhone 16 Plus are available in five bold colors: black, white, pink, teal, and ultramarine.
iPhone 16 Pro and iPhone 16 Pro Max will be available in four stunning finishes: black titanium, natural titanium, white titanium, and desert titanium.
A recent survey conducted by Evercore ISI reveals strong demand for Apple’s latest iPhone 16 lineup, particularly in the United States. This positive finding strengthens the firm’s belief that Apple is well-positioned to deliver stronger-than-anticipated sales performance during this iPhone product cycle.
Sam Boughedda for Investing.com:
Evercore surveyed around 3,500 individuals regarding their iPhone purchasing intentions, and the results were stronger than anticipated.
The survey found that 63% of respondents plan to upgrade their iPhones this year, marking the highest upgrade rate in five years of tracking this data.
One key driver for the high upgrade rate was said to be the appeal of Apple’s new AI features.
According to Evercore, “Desire for the latest Apple Intelligence features was listed as a main reason for upgrading by 42% of respondents.” This marks a shift from previous years, where better battery life typically ranked higher as a reason for upgrading.
Additionally, the survey pointed to a modest increase in ASP, driven by more users opting for the higher-end Pro Max model.
MacDailyNews Take: Clearly, the quicker Apple can fulfill its Apple Intelligence vaporware promises from WWDC and in current marketing, the better it will be for iPhone sales.
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