As Apple enters AI race, it turns to its army of developers for an edge
As Apple prepares to launch Apple Intelligence, it’s strategically leveraging one of its greatest strengths: its vast network of 34 million app developers.
To ensure Apple Intelligence can effectively interact with the millions of non-Apple apps, developers are being tasked with creating hundreds of snippets of additional code known as App Intents.
The success of Apple Intelligence hinges on its ability to impress users and gain widespread adoption. If Siri, powered by Apple Intelligence, is poorly supported by developers or fails to meet user expectations, it could negatively impact iPhone sales and potentially drive customers towards rival voice assistants.
Apple’s AI isn’t as advanced as the state of the art coming out of the most advanced labs, such as rivals like OpenAI’s ChatGPT, Google’s Gemini and Meta’s Llama. Apple isn’t using the biggest models, nor can it pull off some of the more show-stopping tricks of the bleeding-edge voice models — OpenAI’s latest can sing, for example.
Where Apple is hoping to distinguish its AI is that Siri may actually be able to do things on your phone — send emails, decipher calendars and take and edit photos. That’s something other company’s AI chatbots cannot currently do, and to accomplish this, Apple is beckoning its army of third-party developers to fine tune their apps to collaborate with Apple Intelligence. Eventually, Siri may be able to trigger any action in an app that a user can take, part of the company’s long term vision for Siri, Apple said in June.
If third-party developers jump on board and the Siri system works as advertised, it could represent one of Apple’s biggest and most durable advantages in the AI race… If Apple’s improved Siri is poorly supported by developers or it fails to impress, it could cool iPhone sales, and customers could wind up choosing to use a rival’s voice assistant through an app instead of the built-in Siri.
MacDailyNews Take: Developers, developers, developers!
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