Amid controversial changes, Reddit is getting more popular—and profitable
In May 2023, Reddit announced that its API would no longer be free, signaling the demise of most third-party Reddit apps and the start of a new Reddit era. Reddit was always interested in making money, but the social media platform’s drive to reach profitability intensified with its API rule changes, which was followed by it going public and other big moves. With Reddit reporting this week that it has finally turned its first profit, we can expect further evolution from Reddit, whether old-time Redditors like it or not.
In its fiscal Q4 2024 results announced on Tuesday [PDF], Reddit said that in the quarter ending on September 30, it made a profit of $29.9 million. This is significant growth from fiscal Q3 2024, when Reddit lost $7.4 million. Revenue, meanwhile, was up 68 percent year over year, going from $207.5 million to $384.4 million. Reddit is expecting $385 to $400 million in revenue for fiscal Q4.
More Redditors
During the Reddit app-ocalypse, many Reddit users and moderators said that they would quit the platform because they were disgusted with how Reddit treated third-party developers and moderators, particularly during user protests against the API rule changes.
