Apple explores push into smart glasses with internal study
“Apple Glasses” concept designed by Martin Hajek for iDrop News
Apple is reportedly delving into the world of smart glasses. The tech giant is currently conducting an internal study of existing smart glasses products to gain insights into potential design and functionality. While specific details about Apple’s smart glasses project remain scarce, this exploratory phase suggests that the company is actively considering entering the wearable technology market with a new, lighter device.
Mark Gurman for Bloomberg News:
The initiative, code-named Atlas, got underway last week and involves gathering feedback from Apple employees on smart glasses, according to people with knowledge of the matter. Additional focus groups are planned for the near future, said the people, who asked not to be identified because the work is secret. The studies are being led by Apple’s Product Systems Quality team, part of the hardware engineering division.
“Testing and developing products that all can come to love is very important to what we do at Apple,” the group wrote in an email to select employees at the company’s headquarters in Cupertino, California. “This is why we are looking for participants to join us in an upcoming user study with current market smart glasses.”
The latest study suggests that Apple is moving forward with its own work on smart glasses. Bloomberg previously reported that the iPhone maker has been considering a foray into the market — potentially challenging Meta’s Ray-Ban device — though an actual product would still be years away.
MacDailyNews Take: There will be no true smart glasses until/unless Apple makes a pair.
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