Apple’s new ‘Plates’ ad spotlights Apple Pay

Still from Apple’s new ‘Plates’ ad

Apple has released a new ad, “Plates,” which promotes the convenience of Apple Pay for online shopping. The ad showcases how Apple Pay’s simple authentication process, using Face ID or Touch ID, allows for quick and secure purchases.

The commercial depicts a woman who collects plates. She notices an empty spot in her collection and uses Apple Pay to quickly and conveniently purchase a new plate with a single tap.

The ad concludes with the tagline “Pay the Apple Way,” emphasizing the ease and security of using Apple Pay, and matching the company’s Apple Pay website.

MacDailyNews Take: The sadness is strong with this one.

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