Apple’s iPhone 16 Pro and iPhone 16 Pro Max the best-selling smartphones during China’s Singles’ Day
Apple’s iPhone 16 Pro and iPhone 16 Pro Max
Apple’s iPhone 16 Pro and iPhone 16 Pro Max were the best-selling smartphones during China’s two-week Singles’ Day sales period even as the festival this year (Weeks 44-45 of 2024) saw smartphone sales volume falling 9% compared to the same period last year (Weeks 44-45 of 2023), according to Counterpoint’s China Smartphone Weekly Model Sales Tracker.
Subdued market demand amid economic headwinds weighed down consumer enthusiasm for promotions.
The performance of major OEMs varied during the festival. Huawei stood out with the most impressive growth of 7% YoY, thanks to generous price cuts on the Pura 70 series and Mate 60 series as well as the newly launched Nova 13 series with the 5G Kirin SoC. OPPO’s (excluding OnePlus) sales increased 6% YoY, mainly driven by the affordable A series, Reno 12 and the newly launched Find X8 series. vivo’s sales volume grew 5% YoY, mainly driven by the affordable Y series. The newly launched X200 series and a surge in iQOO sales also contributed to this growth.
In contrast, Xiaomi saw a 6% YoY decrease in its sales volume. Nonetheless, the newly launched Xiaomi 15 series made an impressive start during the festival as Xiaomi’s brand awareness in the mid-to-high-end segment is increasing in China.
HONOR and Apple both declined YoY by double-digit percentages. Despite the strong performance of the newly launched X60 series, HONOR’s overall sales still suffered a 15% YoY drop amid fierce market competition. The newly launched Magic 7 series only started boosting sales in Week 45 due to its later launch compared to other brands.
Apple’s sales also declined as it faced pressure from an abnormally high number of competitor flagships being launched just before and during the festival sales period. However, the iPhone 16 Pro and iPhone 16 Pro Max were the best-selling models during the two-week festival.
MacDailyNews Take: Nobody can compete with iPhone 16 Pro and flagship iPhone 16 Pro Max.
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