People Like To Buy Their iPhones in Person During the Holiday Season

People Like To Buy Their iPhones in Person During the Holiday Season

New data from Consumer Intelligence Research Partners (CIRP) reveals that physical retail stores dominate iPhone sales during the holiday season, with an even stronger showing during the 2023 holiday quarter. Retail store sales increased to 69% of total iPhone sales in Q4 2023, up from 64% during the first three quarters of 2024. Online sales […]

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