Apple Intelligence needs to finally make Siri substantially better in 2025
In iOS 18, Siri received a new design that includes a glowing light that wraps around the edge of the screen when active.
Inc’s Jason Aten makes the argument that in 2025, there is a more important product it has to get right: Apple Intelligence. Or, more specifically, the part of Apple Intelligence that makes Siri substantially better.
In fact, I’d argue that if Apple does not ship a new iPhone, that would be less detrimental than if it fails to release a good version of Siri. You know, the version it has been promising since last summer when it demoed all the things you’ll be able to do with your iPhone… it’s a long way from what Apple showed off earlier this year at WWDC, and then again during the iPhone introduction in September…
I’m not asking for anything more than the thing Apple showed off at WWDC.
That’s kind of the point here: Apple has to get this right this coming year because it’s so far behind but, more importantly, because it made a promise. As a company, you have to keep your promises.
I don’t think we’re at the point yet where people are going to start ditching their iPhones because Gemini is so great on Android. But, we are at the point where the story Apple is telling about Apple Intelligence does not at all line up with the experience people are actually having. If it doesn’t fix that gap in 2025, the story might end up turning out a lot worse.
MacDailyNews Take: Apple’s vaporware strategy for catching up in AI – and, by extension, Siri – will work, if the company can actually deliver on its glossy June 2024 video promises in this coming year.
Apple Intelligence fits the classic definition of “vaporware.” it has a long way to go to match its marketing hype
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