Apple TV+ holds 7% share of U.S. streaming service market

Apple TV+’s share of the U.S. streaming service market declined slightly from 8% in the third quarter of 2024 to 7% in the final quarter, according to data from JustWatch.

Filipe Espósito for 9to5Mac:
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9to5Mac has seen exclusive data on the market share of streaming platforms during Q4 2024…

“In 2024, Apple TV+ maintained a modest but consistent market share compared to its competitors, lagging behind larger platforms like Prime Video, Netflix, Hulu, and Max. Despite steady performance, Apple TV+ struggled to close the gap with Paramount+ and fell well short of Disney+’s early-year momentum,” the report says.

As usual, first and second place in the ranking are disputed by Amazon Prime Video and Netflix, respectively. Max comes in third with 13%, with Disney+ following close behind with 12% of the market share in the US.

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MacDailyNews Take: This isn’t as cut and dry as say smartphone market share as there’s plenty of overlap with many users subscribing to multiple services at the same time. As Apple TV+ continues to create high quality content, its library grows and the service becomes even more of a value.

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