Apple TV+’s streaming market share hangs steady at 7-8%
JustWatch, an international streaming guide, has published a performance review of the various streaming services.
The news is neither good nor bad for Apple TV+. Apple’s streaming service has been holding steady in viewership numbers for the few years, but isn’t growing substantially.
During the fourth quarter of 2024, Apple’s streaming service accounted for 7% of the market share in the US. That’s down from 8% in quarter three, but much better than the 3% share in had in 2021.
Apple’s 7% share puts it behind Amazon Prime Video (22%), Netflix (21%), Max (13%), Disney (12%), Hulu (11%), and Paramount+ (9%).However, Apple TV+ is ahead of Peacock (1%) and all the various smaller streaming services combined (4%).
About Apple TV+
Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $9.99 per month with a seven-day free trial.
For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV or Mac can enjoy three months of Apple TV+ for free. For more information, visit apple.com/tvpr and see the full list of supported devices.
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