Apple breaks into India’s top five smartphone brands for the first time

Apple captured fifth place in India smartphone shipments for the first time in the fourth quarter of 2024, bolstered by aggressive promotions and strong festive demand, according to Canalys.

“Apple has broken into the top five in the Indian smartphone market for the first time, with a continued focus on driving upgrades and strengthening its ecosystem,” says Senior Analyst Sanyam Chaurasia. “In 2024, the competition in the ultra-premium segment has intensified amid aggressive launches from Android vendors. Consequently, Apple has been assertive with channel-driven promotions, particularly during competitors’ flagship launches, ahead of iPhone releases and festive seasons.”

Chaurasia adds that, going forward, Apple will focus on three key areas – driving Pro series upgrades for existing customers post local production price adjustments, expanding into lower-tier cities to attract new iOS users amid the high aspirational value of iPhones and boosting ecosystem demand across the market.

For the full year of 2024, India’s smartphone market grew 5%, reaching 155.9 million shipments, driven by the pandemic refresh cycle and 5G upgrades, according to Canalys.

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