In Apple’s first-quarter earnings, the Mac leads the way in sales growth
Apple fell slightly short of investor expectations when it reported its first-quarter earnings today. While sales were up 4 percent overall, the iPhone showed signs of weakness, and sales in the Chinese market slipped by just over 11 percent.
CEO Tim Cook told CNBC that the iPhone performed better in countries where Apple Intelligence was available, like the US—seemingly suggesting that the slip was partially because Chinese consumers do not see enough reason to buy new phones without Apple Intelligence. (He also said, “Half of the decline is due to a change in channel inventory.”) iPhone sales also slipped in China during this same quarter last year; this was the first full quarter during which the iPhone 16 was available.
In any case, Cook said the company plans to roll out Apple Intelligence in additional languages, including Mandarin, this spring.
