Apple introduces the new M4 MacBook Air at lower starting price of $999
Available in an all-new sky blue, MacBook Air features the superfast M4 chip, is built for Apple Intelligence, and delivers even greater value, starting at $999.
Apple on Wednesday announced the new MacBook Air, featuring the blazing-fast performance of the M4 chip, up to 18 hours of battery life, a new 12MP Center Stage camera, and a lower starting price. It also offers support for up to two external displays in addition to the built-in display, 16GB of starting unified memory, and the incredible capabilities of macOS Sequoia with Apple Intelligence — all packed into its strikingly thin and light design that’s built to last.
The new M4 MacBook Air now comes in an all-new color — sky blue, a metallic light blue that joins midnight, starlight, and silver — giving MacBook Air its most beautiful array of colors ever. It also now starts at just $999 — $100 less than before — and $899 for education, making it an incredible value for students, business professionals, or anyone looking for a phenomenal combination of world-class performance, portability, design, and durability. With two sizes to choose from, the new 13- and 15-inch MacBook Air are available to pre-order today, with availability beginning Wednesday, March 12th.
“MacBook Air is by far the world’s most popular laptop, and today we’re giving everyone even more reasons to love it, including a big boost in performance with the M4 chip, a new Center Stage camera, and a beautiful new sky blue color,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Combined with its thin and light, fanless design, all-day battery life, and the incredible capabilities of macOS Sequoia with Apple Intelligence, MacBook Air is unlike any other laptop. And with a new lower starting price of $999, MacBook Air delivers more value to consumers than ever before, making this the perfect moment to upgrade or experience the Mac for the first time.”
A Fresh New Hue: Hello, Sky Blue
Adding a new choice to the lineup of MacBook Air colors is the all-new sky blue. A beautiful, metallic light blue that creates a dynamic gradient when light reflects off of its surface, sky blue joins midnight, starlight, and silver to complete the brilliant array of color choices for MacBook Air. All color options, including sky blue, come with a color-matched MagSafe charge cable.
M4: Performance to the Next Level
With M4 in MacBook Air, everything from daily activities like multitasking between apps to more demanding tasks like photo and video editing is faster and more fluid. The M4 chip features a powerful 10-core CPU, an up to 10-core GPU, and support for up to 32GB of unified memory, making the new M4 MacBook Air up to 2x faster than the M1 model. When compared to the fastest Intel-based MacBook Air, the M4 model delivers up to 23x faster performance.1 With battery life on the new MacBook Air up to 18 hours, Intel-based upgraders will get up to six additional hours, so they can get more done on a single charge. The powerful Neural Engine in the M4 chip, which accelerates AI-based tasks, is also up to 3x faster than on MacBook Air with M1, significantly increasing speed in tasks like automatically enhancing photos and removing background noise from a video.
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