Best time to buy a Mac: Should you buy a Mac or MacBook now?
Whether you are updating your old MacBook laptop or planning to buy your first Mac part of the decision of which model to buy should be based on timing. Before you part with your money you should check that the model you are buying isn’t about to be upgraded by Apple. There is nothing worse than buying a new MacBook Air only to see Apple update the models a month later. Luckily you are here reading this article so the chance of you making a mistake like that is slim (although you should check the date this article was last updated!)
In this article, we’ll tell you the best time to buy a MacBook, when to buy a Mac, at what time of year Apple usually updates its Macs, and whether an update is expected soon. We’ll also mention if there are any particular configurations to avoid.
We will run through each Mac and MacBook Apple currently sells and assess whether now is a good time to buy one based on educated guesses as to when the next one will launch. Sometimes if you wait a month or two you can get more for your money – provided Apple keeps its prices the same.
Before you make the decision of which Mac to buy you should also check out our Mac buying guide. Wondering which MacBook to buy, look at MacBook Pro vs MacBook Air and our MacBook buying guide. We also offer advice about how much storage, RAM and cores in How much MacBook RAM, SSD, GPU and CPU do you really need?
If you are reading this around Black Friday, read our advice in our guide to the best Black Friday MacBook deals and the best Mac mini and iMac deals. And if you want to know what other Apple products are discounted read Best Black Friday Apple deals.
When will Apple launch new Macs?
There are a couple of things that can help when predicting when a new model might land. One is to be aware of when Apple last updated the range. The other is to note when Apple has previously announced updates to that range.
Apple updated the MacBook Air and Mac Studio in March 2025. Prior to that, the MacBook Pro, Mac mini and iMac were updated in October 2024. The next update is expected to come in June 2025, with Apple expected to update the Mac Pro at WWDC.
Take a look at our article about Apple Events and the new products expected from Apple to check that the outlook hasn’t changed.
Most recent/current launches:
13-inch and 15-inch MacBook Air M4 – March 2024
Mac Studio, M4 Max and M3 Ultra – March 2024
14-inch and 16-inch MacBook Pro, M4, M4 Pro and M4 Max – October 2024
24-inch iMac, M4 – October 2024
Mac mini, M4 and M4 Pro – October 2024
Mac Pro, M2 Ultra – June 2023
As for the times when a Mac launch is most likely. In the past, the most likely times to see Mac updates were: WWDC in June for professional Mac models (e.g. Mac Studio and Mac Pro) and October for consumer-focused Macs (e.g. MacBook Air and Mac mini). However, as you will see when you read on, this is not a rule that Apple abides by particularly, nor does Apple always launch new Macs at special events: it often just takes the Apple Store offline for a few hours and then when it returns new Mac models are available as it did in October 2024 and March 2025.
We expect that updates for the following Macs are likely to arrive in the next few months.
Mac Pro, M4: Like the Mac Studio, we expect a update to the Mac Pro in June 2025.
MacBook Pro, M5: The MacBook Pro is expected to get upgraded to the M5 in October 2025.
iMac Pro: Apple discontinued the larger-screened 27-inch iMac when the Mac Studio was introduced, but there are rumors that it could make a comeback. Read about the new iMac Pro. Expected launch: late 2025/2026.
When can you get the best Mac deals?
If you are thinking of buying a new Mac and the last few months of the year are approaching, you should hold on to take advantage of deals season. From October onwards is when we tend to see the most deals, with everyone saving their best discounts for the weeks around Black Friday at the end of November. If you are wondering whether to wait until Black Friday itself or take advantage of an early deal that’s marked as being ‘early Black Friday’ or similar, our advice is to just go for it! In the past lots of retailers have started their Black Fridays sales a long time before the day itself and promised that prices won’t go any lower on Black Friday itself.
Apple never offers any discounts for Black Friday though. The company tends to offer vouchers with qualifying sales around Black Friday (read more about what Apple does for Black Friday). You might be able to get money off Apple products from another reseller, though. We see many resellers offering Black Friday deals on Apple products, so come back around Black Friday and check out the best.
But we don’t only see prices cut for Black Friday, we see deals on Apple products all year round – so don’t assume you can’t get money off a new Apple product when you need to buy one. Check out our round-ups of the best Apple deals:
There are other ways to save money too:
How to get an Apple student discount at Apple’s Education Store
Why you should buy a refurbished Mac
Best place to buy a refurbished Mac
How much can you save at Apple’s refurbished store?
Is it a good time to buy a Mac or MacBook?
Let’s take a look at each Mac and MacBook on the market and assess if you should consider buying it now. Check the date at the top of the article to see when we last updated this information.
Should I buy a 13-inch MacBook Air now or wait?
Price When Reviewed:
$999
Best Prices Today:
BUY
Last update: March 2025
Next update: 2026
The MacBook Air comes in two sizes, the 13-inch model and the 15-inch model. Both were updated in March 2025 and feature the M4 chip.
This is the MacBook Air design that arrived in the summer of 2022, with MagSafe charging port, improved display and thinner bezels. There are some significant improvements with this generation: you can now plug in two or more external displays thanks to Thunderbolt 4 support, there’s a new Sky Blue color, and prices start at $999 for the current generation model (in the past the entry-level model was the previous generation).
Is now a good time to buy a 13-inch MacBook Air?
Yes
It’s going to be a while before the MacBook Air gets an M5 chip so it’s a good time to buy one. The M4 MacBook Air is an excellent machine and, starting at $999, is the cheapest Mac laptop. You could get a cheaper Mac – the Mac mini costs $599, but for most of us a laptop is what we need.
If you can, we recommend spending the $200 extra to get double the storage and better graphics. If you want to buy a MacBook Air check out our round-up of the Best MacBook Air deals and save money, beware that the previous generation cost $100 more for a comparable Mac, so if you are considering a discount on an older models take the new prices into consideration.
Should I buy a 15-inch MacBook Air now or wait?
Price When Reviewed:
$1,199
Best Prices Today:
BUY
Last update: March 2025
Next update: 2026
There is another MacBook Air to consider. The 15-inch MacBook Air is exactly like the 13-inch MacBook Air only with a bigger display and better speakers.
It offers better battery life than the smaller model and offers a larger screen, and while it costs a bit more than the 13-inch model, it is much less than the other Mac laptops with larger screens. The 14-inch MacBook Pro starts at $1,599/£1,599, while the 15-inch MacBook Air starts at $1,199/£1,199, the lowest price the 15-inch MacBook Air has ever started at.
If you prefer larger laptops then the 15-inch MacBook Air will save you thousands compared to the 16-inch MacBook Pro and even the 14-inch MacBook Pro.
Is now a good time to buy a 15-inch MacBook Air?
Yes
Apple launched the 15-inch MacBook Air with M4 in March 2025 and we expect Apple won’t update it again until 2026.
Should I buy a 14-inch MacBook Pro now or wait?
Price When Reviewed:
$1,599 | $1,799 | $1,999
BUY
Last update: October 2024
Next update: October 2025
Apple upgraded the 14-inch MacBook Pro with the M4, M4 Pro and M4 Max in October 2024. We don’t expect to see another update until at least the fall of 2025.
When we reviewed the MacBook Pro M4 model we found it offered a good performance boost over the MacBook Pro M3. The boost from 8GB to 16GB unified memory is one benefit, another gain comes in the form of an extra Thunderbolt/USB 4 port. In our review we described the M4 MacBook Pro as: “a package bursting with value. It no longer feels like a compromised laptop, and you get a lot of performance and features for the price”.
If you are a pro user who needs a little more oomph then the M4 Pro or M4 Max models offer more ports (including Thunderbolt 5) and superior power. In our review of the M4 Pro models we said they “have what it takes to conquer your processing demands”. Read our review here: 14-inch MacBook Pro M4 review.
Is now a good time to buy a 14-inch MacBook Pro?
Yes
At $1,599/£1,599 the price of the 14-inch MacBook Pro with M4 is a high compared to the 15-inch MacBook Air, which you can get for $1,299/£1,299, but the latter still only offers the M3 chip and the M4 in the MacBook Pro is leaps ahead. So or recommendation right now is to buy the MacBook Pro if you see a good deal. If you find a deal on the older M3 MacBook Pro we would advise against it because that model has less RAM.
If it’s the M4 Pro or M4 Max edition you are after, our recommendation is buy one, you won’t be disappointed. If you want to get the best price for a new MacBook Pro check out our round-up of the Best MacBook Pro deals.
Read our full
Apple 14-inch MacBook Pro (M4) review
Should I buy a 16-inch MacBook Pro now or wait?
Price When Reviewed:
$2,499 | $2,899
BUY
Last update: October 2024
Next update: October 2025
Alongside the 14-inch MacBook Pro, in October 2024, Apple introduced a 16-inch MacBook Pro with M4 Pro or M4 Max. When we reviewed the M4 Pro 16-inch MacBook Pro model we described it as “a powerful workstation and Apple makes the package even better with Thunderbolt 5, the 12MP Center Stage camera, and the Nano-texture glass display option”.
If you need the ultimate in processing muscle, you really want an M4 Max chip, but if a $3,499/£3,499 laptop is out of your budget, the M4 Pro models have what it takes to conquer your processing demands.
The larger 16-inch model costs more than it’s smaller sibling, but if you need more battery life and a bigger screen then this is the model for you.
If you’re still using an Intel-based MacBook Pro, it’s time to upgrade.
For more advice read our comparison of all the MacBook Pro models.
Is now a good time to buy a 16-inch MacBook Pro?
Yes
The 16-inch MacBook Pro was updated in October 2024, so we don’t expect another update for some time. If you can find a good deal then definitely buy one.
If it’s power you need and portability isn’t a factor, you may also want to consider the M4 Pro in the Mac mini and a display as a much cheaper option than the 16-inch MacBook Pro.
Read our full
Apple 16-inch MacBook Pro (M4 Pro) review
Should I buy a 24-inch iMac now or wait?
Price When Reviewed:
$1,299 | $1,499 | $1,699 | $1,899
BUY
Last update: October 2024
Next update: Late 2025/2026
The 24-inch iMac is eye-catching, both in terms of the quality of the 4.5K display and the colorful case. The M4 model arrived in October 2024 with each model available in blue, green, orange, pink, purple, yellow, and silver, with all but silver offering a bold tone on the back that is complemented by a paler version on the front.
On the inside the differences are impressive. As we said in our review, “the new 16GB RAM standard, the implementation of Thunderbolt across the board, the improved FaceTime camera, and the Nano-texture glass option are all winning moves by Apple.”
The M4 chip inside is the same as you can find in the entry-level 14-inch MacBook Pro and Mac mini. The iMac is less expensive than the MacBook Pro, starting at $1,299/£1,299 compared to $1,599/£1,599 for the MacBook Pro, but the MacBook Pro is better equipped, with a 10-core GPU, rather than the 8-core GPU found in that entry-level iMac. There’s also double the storage in the MacBook (512GB compared to 256GB). If you are looking for the best value though, the Mac mini is much cheaper than the iMac, starting at $599/£599 for the same spec.
Is now a good time to buy a 24-inch iMac?
Yes
While we feel that it is overpriced, we accept that there are places for which the iMac is ideal–reception desks, living rooms, and so on. If If you’re looking for a new, complete Mac setup– a computer, display, and input devices–the M4 iMac is a great choice.
If you do want to buy one then do not pay full price, check our round-up of the best iMac deals.
If you need an iMac that is designed with creative pros in mind you should look at the Mac mini with M4 Pro.
Read our full
Apple iMac (M4) review
Should I buy a Mac mini now or wait?
Price When Reviewed:
$599 | $799 | $999
BUY
Last update: October 2024
Next update: Late 2025/2026
Apple introduced the M4 Mac mini and M4 Pro Mac mini in October 2024. The Mac mini with M4 or M4 Pro is the long awaited successor to the M2 Mac mini and M2 Pro version.
The Mac mini is now even smaller, but it’s just as powerful as any other M4 equipped Mac. The performance and value on offer for just $599/£599 is excellent, if you are trying to spec up a machine to meet higher demands we found that can be expensive, but that is the case with all of Apple’s build-to-order options.
The pro version of the Mac mini does much to fill the gap left by the removal of the 27-inch iMac, as long as you have a decent monitor you can use.
Is now a good time to buy a Mac mini?
Yes
We recommend the M4 Mac mini. It offers the same specs as the other M4 Macs for much less money, the only difference being the absence of a screen. But since you can buy a decent 4K display for less than £300/$300 we don’t think that is a big problem. See our round-up of the best monitors for Mac.
The M4 Pro Mac mini is a great option for anyone who needs affordable power. The only reason to hold off buying is if you want to wait for Apple to update the Mac Studio with M2 Max and M2 Ultra. However, the Mac Studio starts at $1,999/£2,099, while the M2 Pro Mac mini offers much better value at $1,299/£1,299.
If you want to buy a Mac mini now check out our round-up of the Best Mac mini deals.
Should I buy a Mac Studio now or wait?
Price When Reviewed:
£1,999
BUY
Last update: March 2025
Next update: 2026
The Mac Studio arrived in March 2022, was then updated in June 2023, and has now been updated again for 2025. We have always been impressed by the Mac Studio’s processing power, port flexibility and price, and feel that for many it is a suitable replacement for an Intel Mac Pro.
The only point of contention with the Mac Studio in 2025 is the slightly confusing existence of the M3 Ultra and M4 Max together in the line up at the same time. Rather than introducing a M4 Ultra Apple is selling a M3 Ultra version. This is still going to be more powerful than the M4 Max, but it won’t be as powerful as the M4 Ultra, which we assume will eventually turn up in the Mac Pro.
In our review of the model that arrived in June 2023, we said that: “The Mac Studio is the ideal Mac–it’s powerful, priced appropriately, has lots of ports for connecting devices, and it won’t take up a lot of desk space,” and described it as a “complete package of processing power, features, and design”.
Is now a good time to buy a Mac Studio?
Yes
After a long wait Apple updated the Mac Studio in March 2025. The M4 Max model is a fraction of the price of the M4 Max MacBook Pro, so we recommend it if you need a powerful Mac and don’t need to carry it around with you.
If you need a powerful Mac and don’t want to wait for Apple to update the Mac Pro then the M3 Ultra version is sure to meet your needs, and it will cost a lot less than the Mac Pro will when Apple updates it with an M4 Ultra chip.
Take advantage of the Best Mac Studio deals, because we do see some big discounts on these models.
Read our full
Apple Mac Studio (M2 Max, 2023) review
Should I buy a Mac Pro now or wait?
Price When Reviewed:
From $6,999
Best Prices Today:
WAIT
Last update: June 2023
Next update: June 2025
Apple launched the Mac Pro M2 Ultra in June 2023, three and a half years after the range was last updated in December 2019. That was the first update since December 2013 (which was a wait of six years!) It’s getting on for two years since the last update to the Mac Pro, which given Apple’s track record isn’t that bad…
The main benefit of the 2019 Mac Pro design is shared by the design of the 2023 Mac Pro: it offers PCIe expansion slots (seven in total) and its modular design should mean that there is the potential for SSD upgrades down the line (although RAM won’t be upgradable and nor will the GPU or CPU).
The Mac Pro has a lot of competition in the form of the Mac Studio, which offered the exact same spec as the Mac Studio for less money. In March 2025 Apple shook this situation up by updating the Mac Studio with an M4 Max and M3 Ultra chip, suggesting that when the M4 Ultra Mac Pro does eventually launch there will be a clearer distinction between it and the Mac Studio.
For now, the Mac Pro brings an extra fan, more ports and there is a rack-mounted option, but until Apple updates it the Mac Pro is not the company’s fastest Mac.
Is now a good time to buy a Mac Pro?
No
The disadvantage is that Apple hasn’t updated the Mac Pro since mid 2023. Since then the M4 Pro has more than caught up with the M2 Max, the M4 Max has edged ahead of the M2 Ultra, and now the M3 Ultra has arrived on the Mac Studio taking the Mac Pro’s prize as the most powerful Mac.
If you need power then the Mac Pro isn’t looking as attractive next to its siblings right now.
When the Mac Pro is finally updated we expect it to leap ahead, so our recommendation it to wait. We expect an update at, or before, WWDC.
