Apple’s AirTags dominates smart tag market
Apple continues to lead the niche yet growing smart tag market, used primarily for tracking items like keys and luggage, per a recent report. Parks Associates revealed Monday that 69% of smart tag purchasers in late 2024 opted for an Apple AirTag, up significantly from 45% in early 2022.
Patrick Seitz for Investor’s Business Daily:
Meanwhile, category pioneer Tile, owned by Life360, has seen its share of the market drop to 11% from 17% over the same period. It’s now in third place behind Samsung with its Galaxy SmartTags.
“Predictably, iPhone users prefer to use Apple’s AirTags,” Parks said in a news release. “Android users prefer to use Samsung Galaxy tags.”
However, the market is still small, with only 12% of U.S. broadband households owning a smart tag in late 2024. Still, that’s up from 7% in late 2022.
“These small, inexpensive devices help consumers find lost or frequently misplaced items such as keys, wallets, luggage, and remote controls, as well as loved ones, like children and vulnerable older adults,” Jennifer Kent, vice president of research at Parks Associates, said in statement. “They deliver valuable peace of mind and convenience.”
MacDailyNews Take: Lots of headroom in the smart tag market for Apple to grow into – and with the next-gen AirTag coming as soon as May!
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