New Reddit controls let you block your most-hated advertisers for a year
Reddit has shown a growing commitment to promoting ads on its platform, especially since going public a year ago. But in the interest of not completely alienating customers with incessant, irrelevant, or personally offensive ads, the social media company is giving users the ability to block advertisers for a year.
In a Reddit post last night, a Reddit employee known as cozy_sheets said that clicking “Hide” on an unwanted ad on Reddit will soon result in Reddit automatically hiding “future ads from that advertiser account for at least a year (you can re-hide the ad after that period of time).” The change will debut on the Reddit website and Reddit’s iOS and Android app throughout “the next several weeks,” according to the announcement.
Reddit didn’t detail what limits it will use to ensure that users don’t block every single advertiser for an ad-free Reddit. Some users have already reported seeing a daily limit for hiding ads, though.
