Apple reportedly planning executive shake-up to address Siri delays
Apple was slower than most Big Tech firms to jump on the generative AI hype train, but it finally got there with the release of Apple Intelligence. The first components of Apple’s AI rolled out last year, but it’s going to take a bit longer for one of the most hotly anticipated features. After announcing that the improved Siri was delayed until 2026, Apple has reportedly begun an uncharacteristic reorganization of its executive ranks.
The new report from Bloomberg claims that Apple hopes to get its AI-backed Siri efforts back on track after months of delays. The updated assistant is supposed to leverage on-device data to improve personal context and make interactions more natural and work across apps. CEO Tim Cook has apparently become dissatisfied with John Giannandrea, the company’s AI head. Apple leadership discussed the lagging Siri AI features at length during a recent summit, and the result is that Giannandrea will no longer be overseeing Siri development.
In the coming days, Apple is expected to tell employees that Vision Pro creator Mike Rockwell will be stepping in to take over development of the next-gen Siri. This will remove Apple’s troubled virtual assistant completely from Giannandrea’s oversight, leaving him to work on AI research and testing initiatives. Apple’s Vision Products Group, which is responsible for developing the company’s VR headsets, will be managed by Rockwell deputy Paul Meade going forward.
