Apple sued for false advertising regarding promised-but-delays Apple Intelligence features 

Another day, another lawsuit. Apple has been hit with a federal lawsuit claiming that the company’s promotion of now-delayed Apple Intelligence features constituted false advertising and unfair competition, reports Axios.

I personally think many of the lawsuits against Apple are simply money grabs. But I think this one is valid and deserved. 

The suit is the latest fallout from the company’s acknowledgment that key features, including an enhanced Siri, won’t ship until far later than originally planned. It specifically highlights a September 2024 ad featuring actor Bella Ramsey touting Siri capabilities that are now delayed.

From the lawsuit, per Axios: Apple’s advertisements saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhone’s release,” the suit reads.

This drove unprecedented excitement in the market, even for Apple, as the company knew it would, and as part of Apple’s ongoing effort to convince consumers to upgrade at a premium price and to distinguish itself from competitors deemed to be winning the AI-arms race.

Contrary to Defendant’s claims of advanced AI capabilities, the Products offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance. Worse yet, Defendant promoted its Products based on these overstated AI capabilities, leading consumers to believe they were purchasing a device with features that did not exist or were materially misrepresented.

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