Apple names new VP in charge of retail stores
Apple Bağdat Caddesi in Istanbul, Turkey
Apple is naming a global head of stores, a move meant to streamline management of its retail arm under senior executive Deirdre O’Brien, Mark Gurman reports for Bloomberg News citing “people with knowledge of the matter.”
Mark Gurman for Bloomberg News:
The company is promoting Vanessa Trigub to a new role as vice president of stores and retail operations globally, said the people, who asked not to be identified because the changes haven’t been announced. She previously managed locations in the Americas West region, in addition to handling retail operations. Now she’ll oversee the heads of retail for Europe and the Middle East, Asia-Pacific and the Americas East region.
The promotion and new reporting structure gives Trigub more responsibility and simplifies the retail organization, which is overseen at the top by O’Brien. That executive, a longtime Apple veteran, returned last year to a role handling both retail and human-resource operations.
As part of the change, O’Brien will now have fewer direct reports. Instead of managing the retail executives for individual regions, she’ll oversee Trigub and the vice presidents in charge of retail real estate, marketing and online sales. O’Brien is still reshuffling the HR organization after the former chief people officer, Carol Surface, was pushed out of the company after less than two years in the role.
MacDailyNews Take: Congratulations, Vanessa Trigub (and Deirdre O’Brien)!
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