Apple ‘sells’ Lumon Terminal Pro on its website as part of ‘Severance’ marketing
The “Lumon Terminal Pro” via Apple.com
“Severance” fans might be excited to see the “Lumon Terminal Pro” listed among Apple’s Macs on Apple.com, complete with a “New” label. However, this isn’t a real product for sale. It’s a creative advertisement for Apple TV+, cleverly highlighting the three-month free trial included with Mac purchases.
The streaming offering is a part of Apple’s growing services business, which grew by 4% in the most recent quarter to reach $26.34 billion, helping push Apple’s gross margin to the highest on record.
Given its pop culture appeal, the Cupertino-based tech giant has been heavily marketing “Severance,” now Apple’s most-watched TV series ever, with a number of official tie-ins, including free e-books on Apple Books, a “Severance” podcast with Ben Stiller and Adam Scott, a LinkedIn profile for Lumon Industries (the fictional company in the show), a “Severance”-themed playlist, an NYC pop-up, and more.
MacDailyNews Note: The direct link to the 11:36 BTS short film about the making of “Severance” is here.
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