Apple is doing something very fascinating with its Beats brand
Apple acquired Beats back in 2014, and it’s certainly been interesting to watch Apple’s varying decisions over the years. For the most part, the Beats brand has stayed completely intact. Beats Music was replaced with Apple Music, and the Beats 1 radio station on Apple Music was subsequently rebranded.
Obviously, Apple has continued to release over the years. More recently, though, Apple has begun to do something very fascinating. It’s now positioning Beats as an accessory brand.
