Apple rebrands Search Ads business as ‘Apple Ads’
Apple today announced that it has officially rebranded Search Ads as ‘Apple Ads’, reflecting the expanding scope of Apple’s advertising business.
When Apple first launched ads in the App Store, they were only shown as promoted search results, hence the name ‘Search Ads’. But the company now offers advertising placements in many more places beyond just the Search tab, so the old name had become a bit anachronistic.
