Apple officially brands ‘Search Ads’ as ‘Apple Ads’

Apple has officially rebranded Search Ads as “Apple Ads,” reflecting the expanding scope of Apple’s advertising business, according to 9to5Mac.

“When Apple Search Ads launched in 2016, we offered a single ad placement at the top of search results,” Apple said in a note to developers. “Today, advertisers can run ads in multiple placements across the App Store, so we’ve decided to change our name.

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