Apple changes iPhone promo slogan from ‘Hello, Apple Intelligence’ to ‘Built for Apple Intelligence’

In an X post, “Basic Apple Guy” notes that Apple has changed the marketing strategy for the iPhone 16 line-up when it comes to Apple Intelligence features.

“Apple has updated its slogan from ‘Hello, Apple Intelligence’ to ‘Built for Apple Intelligence’ across its entire product lineup,” he notes. 

That’s not much of a surprise. On April 14 BGR reported that — as noticed by PMC’s Parker Ortolani — the “Imagine it. Genmoji it” slogan has been replaced with “iPhone 16 Pro. Cinemasterpiece” on New York billboards promoting the iPhone.

This isn’t a surprising move. Apple has been hit with multiple lawsuits for “false adverting” that promised AI and “personalized Siri” features in the iPhone 16. Those features have yet to arrive.

However, Apple hopes to release its delayed Apple Intelligence Siri features in the fall, according to a report by The New York Times.

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