Apple ad, ‘A Gift for Mom,’ touts Vision Pro headset

Still from Apple’s “A Gift for Mom” ad for Vision Pro

Apple released a promotional video showcasing the Vision Pro headset, illustrating its ability to capture and relive memories.

The video features parents Sam and Khulan recording their newborn son with iPhones equipped for spatial video. Sam edits the footage into a home video for Khulan to experience on the Vision Pro, capturing her emotional response.

Themed for Mother’s Day, celebrated this Sunday in the U.S., the video was produced by Apple’s longtime ad agency, TBWA/Media Arts Lab.

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MacDailyNews Note: Find out more about the Apple Vision Pro here.

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