Apple to appeal EU’s €500 million for allegedly violating the DMA

Apple plans to appeal the European Commission’s €500 million fine for breaking the bloc’s digital rules, accusing the European Union executive of spurning the firm’s efforts to comply with the law and resolving to impose a large fine months ahead of the official decision.

Last month the European Commission fined Apple and Meta €500 million (about US$570 million) and €200 million (about $230 million) respectively for violating the Digital Markets Act (DMA).

When it comes to Apple, the EC — the executive arm of the European Union — claims that, under the DMA, app developers distributing their apps via Apple’s App Store should be able to inform customers, free of charge, of alternative offers outside the App Store, steer them to those offers and allow them to make purchases. The EC alleges that Apple fails to comply with this obligation. 

Apple executives contend that the firm made a series of proposals to Brussels over the course of 2024 but was met with silence as to whether those proposals would put them on the right side of the law, according to correspondence seen by Politico. 

In a public statement following last month’s decision that Apple was in breach of the act over its rules on how developers can communicate with users, the company accused the Commission of shifting its requirements under the act.

“We have spent hundreds of thousands of engineering hours and made dozens of changes to comply with this law, none of which our users have asked for,” said Apple spokesperson Emma Wilson. “Despite countless meetings, the Commission continues to move the goal posts every step of the way.”

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