Apple might increase iPhone 17 prices, but not reveal the true reason – WSJ
During Apple’s recent earnings call, CEO Tim Cook revealed that absorbing the impact of tariffs was likely to cost the company about $900M in the current quarter. However, he refused to be drawn about whether we can expect iPhone 17 prices to be increased in response.
A new report today claims that Apple is considering raising prices for the new iPhone line-up, but almost certainly won’t give the real reason for this …
