Apple still the world’s most valuable brand, per new Kantar report
Going on 20 years now, Kantar has released its BrandZ Most Valuable Global Brands report, which combines financial data with consumer perception metrics to find the world’s 100 most valuable brands.
In a year in which the total value of the Top 100 reached an all-time high of $10.7 trillion (a 29% jump from last year), Apple has once again led the pack.
